Sessions, not just page views
A session is one visit with no gap of 30 minutes or more. Conversion rate is conversions divided by sessions.
Analytics
See which pages convert, with numbers you can explain
Visitors, conversions and conversion rate for every page, by day, source, device and country. Each figure comes with a plain-language note on how it is counted and what it leaves out.
*No credit card required
Numbers you can defend to a client
Results for every page and the whole workspace
See visitors, views, sessions, conversions and conversion rate over the last 7, 28 or 90 days, or any range up to 400 days, with a day-by-day chart and a table version of it. Your dashboard compares the last seven full days with the seven before.
- A table of your pages, most viewed first
- Best-performing pages ranked by conversion rate, only among pages with at least 100 sessions in the last 7 full days
- Campaign totals that add up the pages in a campaign
See where visitors came from
Break a page’s traffic down by source, referrer, UTM source, medium, campaign, term or content, device, browser, operating system, country, region or landing path. Conversions are broken down by source, referrer, device, country, UTM source and UTM campaign.
- Paid traffic is recognised from ad click ids and UTM tags
- Some in-app browsers send no referrer and land in Direct, so tag your links with UTM parameters
- A tab that shows traffic only says so, instead of showing an empty column
Counted in the open
Every analytics screen links to How we count, a page that defines a view, a session, a visitor, a conversion and a lead, and says what is left out. Known bots and prefetches are never counted, and neither are previews from the builder.
- Views are counted by our edge server as it sends the page, so ad blockers do not hide them
- No cookies are set to count visitors
- Each page lists how many views were left out, and how many came from browsers that ask not to be tracked
Straight answers about the numbers
Analytics tools disagree. These are the choices BoltLander makes, so you can explain them.
Low-data warnings
A rate based on fewer than 100 sessions is shown, and marked as too thin to read much into.
Rates are never flattered
Rates are cut to two decimals instead of rounded up, and a page that counts every occurrence shows no rate at all.
What is left out is listed
Filtered bots, excluded views and views from browsers that ask not to be tracked are counted and shown under each page’s numbers.
Privacy by design
No address is stored with a visit. The trade-off is that one person cannot be followed from one day to the next.
Your reporting time zone
Days are whole days in your workspace’s reporting time zone, the same days your leads are listed by.
Start measuring in three steps
Step 1: Publish a page
Analytics count visits to published pages. Previews and builder sessions are never counted.
Step 2: Set a primary goal
Choose what counts as a conversion on the page. Without one, the page shows no conversion rate.
Step 3: Read the results
Open Analytics for the whole workspace, or a page’s own analytics for sources, devices and countries.
Frequently asked questions
Is the data real time?
Nearly. Visits are recorded the moment they happen and added up every few minutes. Each screen says “Data through” the last moment that has been added up, so you always know how fresh the numbers are.
Why does my number not match Google Ads or Meta?
Different tools count different things. BoltLander counts views at the edge as it serves your page, drops known bots, prefetches and prerenders, and works out rates per session rather than per click, so our views can be lower than an ad platform’s clicks. The How we count page lists every difference.
Does it use cookies?
No cookie is set to count visitors or sessions. A visitor is recognised for one day by a code made from scrambled network and browser details mixed with a secret that changes daily, so someone who returns on three days counts three times in Visitors.
Can a client see the results without being able to edit?
Yes. Invite them as a Viewer. A Viewer can see pages and results, cannot change anything, and does not see your leads.
Can I A/B test two versions of a page?
Not yet. A/B testing is coming soon. Today you can compare your pages in one table, and break any page’s results down by source, device or country.
Can I send this data to other tools?
Not yet. Integrations, webhooks and an API are coming soon. For now, the analytics screens are where your numbers live.
Know what your pages are doing
Publish a page and the numbers start filling in, each one explained.
Start building for free
*No credit card required