Form submissions
Counted by our server when the lead is saved. A lead later marked as spam is taken back out.
Goals and campaigns
Know which campaign brings the leads
Choose what counts as a conversion on each page, group pages into campaigns, and read the results for every one.
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Define success, then measure it
Goals: tell BoltLander what counts
A goal is an action you care about. Pick a form’s submissions, or a button, link, phone number, email address, download or outbound link on the page. One goal on each page is the primary goal: its count is that page’s conversions.
- Choose how it counts: once per visit, once per visitor per day, or every time
- Form goals are counted when the lead is saved, so they work with JavaScript off
- Click goals start counting after you publish the page again
- Pause or archive a goal when you no longer need it
Campaigns: group pages and see the total
A campaign collects the pages for one push, such as a spring offer or an event. Give it dates and a status, add pages to it, and open its Results to see visitors, sessions and conversions added up, with each page’s own numbers and conversions by goal.
- Statuses: draft, active, paused, completed or archived
- Create a new page straight from the campaign
- Campaign totals are sums over pages, and the screen says so
UTM tags: tell your sources apart
Add UTM parameters, such as utm_source, utm_medium and utm_campaign, to the links you use in ads, emails and social posts. BoltLander reads them from the address visitors arrive on, and every lead keeps the tags it arrived with.
- Break any page’s analytics down by UTM source, medium, campaign, term or content
- Conversions can be split by UTM source and UTM campaign
- Ad click ids from Google, Microsoft, Meta, TikTok and LinkedIn mark traffic as paid, even without tags
What a goal can count
Button clicks
Pick the button from a list by its label. Where two buttons share a label, where each one goes tells them apart.
Link clicks
Count clicks on a link in the page, picked from a list.
Phone and email links
Count taps on a phone number or an email address link.
Downloads
Counted every time by default, since each download is a result in its own right.
Outbound links
Count clicks that send visitors to another site, such as a booking page.
Set it up in three steps
Step 1: Add a goal to a page
Open the page screen, add a goal, pick what it counts and mark one goal as primary. Publish again if it counts clicks.
Step 2: Group pages into a campaign
Create a campaign, give it dates and add the pages that belong to it.
Step 3: Tag your links and read the results
Add UTM parameters to your links, then open the campaign’s Results or a page’s analytics.
Frequently asked questions
What is a primary goal?
Each page can have several goals, and one of them is the primary goal. Its count is the page’s Conversions figure and the base of its conversion rate. Goals are never added together, because that would count one person twice when they both called and sent the form. Each goal’s own count is in the Goals table.
Do I need to publish again after adding a goal?
For click goals, yes. Publishing marks the button or link on the live page so its clicks can be counted, and the page screen tells you when a goal is waiting for a republish. Form goals are counted by our server when the lead is saved.
Why is a campaign’s visitor count higher than the number of people?
A campaign’s figures are its pages’ figures added up. A visitor is counted once per day on each page, so someone who sees two pages of the campaign on one day counts on both. The tiles say so on screen.
Is there a UTM link builder?
Not today. You add the UTM parameters to your links yourself, and BoltLander reads them from the address visitors arrive on. A campaign also lets you record the UTM combinations you plan to use.
Can I A/B test two versions of a page?
Not yet. A/B testing is coming soon. Until then, you can publish two pages, send each its own tagged traffic and compare their results.
Find out what is actually working
Set a goal on your next page and tag your links from day one.
Start building for free
*No credit card required